Design World of Eco-friendly @ Comfortable zone

Sustainable fashion is increasing day by day by the awareness of the viewers and wearers. Sustainable practice is better for the planet,the farmers,the garment workers,the plants and for the animals. When we all support small business, home - grown brands, we support a dream and economy with fair practices and curating timeless fashion for ourselves.

A loom is a device used to weave cloth & tapestry. The basic purpose of any loom is to hold the warp threads under tension to facilitate the inter-weaving of the weft threads.

                Warp - lengthwise

                Weft - widthwise

Handloom is a highly comfortable fabric that is most suitable for INDIAN weather conditions. By supporting Handloom we will also preserve the rich textile heritage and art of India.

Handloom weaving is a family enterprise & one of the India's cottage industries. It is a manually operated loom used to weave cloth without the aid of electric power. It is capable of producing simple designs & less variety of designs as well as lower production capacity than any powerloom. Traditionally, all the thread dyeing & warping are outsourced & sizing; attaching the warp weft winding and weaving were done by weavers/ artisans.

The techniques that artisans use, the way the fabrics are dyed with natural colours, how a piece of wood is finely crafted into a masterpiece called wooden hand-block, to how a bunch of humble yarn is woven into magnificent 6 yards and as well as 8 yards. It’s like a dream that you live when you see them being made on a loom in a tiny hutment with an artisan sitting on a wooden bench with just a modest bulb and table fan. That tic-tock tic-tock of the hand-loom is like music to the ears. The respect grows manifolds for such artists and craftsmen who are far above others in techniques and creativity without any formal training.

The process of weaving is a celebration of centuries of sustainability, tradition and the authenticity of Indian arts that truly shine through. But due to the strong emergence and acceptance of fast fashion, with today’s generation, they are dying slowly. Lack of possibilities and funds are leading the next generation of artisans to move to bigger towns for better work prospects so that they can earn well for their families. We are the bridge between the weavers and patrons so that no middleman pointlessly pilfers the profit and leaves them with something that doesn’t even covers his basic price. 

And hence it is our duty to support and empower them so that they can continue their craft with pride. We want Handloom and Handcrafted products to become a part of your everyday wardrobe. Each product is a reminder that what a pair of hands, dedicated their love in using ancient techniques  which can create, can never be replicated on a machine. Making each one of its kind a treasure forever.

💰Less capital intensive

👫Use of minimal power

😇 Eco-friendly quality

👌🏻 Flexibility of small production

💃🏻Adaptable to market requirements.